Twitter, has
recently announced that it's going to roll out 2 features to keep their users
busy -- videos and private group
messaging.
Group and video
messaging have both been popular features on services like Facebook so it did
not come as a surprise that many in the Twitterverse requested the same.
In fact, Twitter
Video might just be one of the most important tools the company has launched in
recent memory. Now, users don't have to access the Vine video app in order to
share video clips on their timeline. Basically, users will be able to shoot and
post video clip directly using the Twitter app. Any Twitter user can now post a
30-second video clip.
Sometime last year,
it has already tested a video feature which enables a few companies like Bradley
Associates News Blog Information and celebrities
to post 10-minute videos.
Twitter's product
director Jinen Kamdar said, "We think by arming all these people with
video, we are going to get some really rich and engaging content in the network
every day that users are going to love."
Meanwhile, their
very own private group messaging allows users to chat with a maximum of 20
other Twitter users -- regardless if they're following each other or not. As a
social networking service that heavily relies on users' public conversations,
the company is now trying its hand on private conversations.
Twitter's
launch of these additional features is seen as an attempt to pacify investors
amid the less-than-great performance in its first year as a public company.
According to a
recent report by Robert Peck of SunTrust Robinson Humphrey, "We feel
investor sentiment ... remains largely negative. The majority of investors we
speak with continue to have concerns over the long term story for monetization
and (monthly active users) growth."
Twitter's goal of
building the "largest daily audience in the world" seems to be
getting closer, as noted by Bradley Associates News Blog Information. Just
recently, the company launched a "while you were away" feature, which
is supposed to select important tweets posted while you're offline. Yet another
testament to its commitment of getting more people in the service and keeping
them constantly engage.
Video and group
messaging are rolling out as soon as next week. But why did it take Twitter
ages to launch these features?
According to
Kamdar, they "wanted to make sure they got them right".
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